Rotate North

Rotate North is a British brand based in Belfast, created to develop durable and functional utility products for outdoor use. From the outset, the brand chose the dive watch as its reference, with robust and highly legible designs guided by a form-follows-function philosophy. Its watches are assembled by watchmakers in Germany and Zurich, notably around Seiko automatic movements manufactured in Japan. The Atlantic collection, water-resistant to 300 metres, is one of the brand’s core ranges and uses the automatic Seiko NH35A movement. More specialised, the Arctic is presented as a professional diver’s watch, offering 500 metres / 50 ATM of water resistance, a screw-down crown and a helium escape valve. Its 316L stainless-steel case, matt ceramic bezel and sapphire crystal reinforce its tool-watch credentials. Underwater visibility is provided by LumiNova-treated hands and markers. Rotate North therefore focuses on functional dive watches built for demanding environments while also considering environmental impact.